Embrace Health asked me to re-design their website after practice changed ownership and underwent a complete interior remodeling. New website was intended to reflect the holistic approach to health and wellness, and complement friendly, caring approach to customer service. Client gave me creative freedom to achieve site optimization for search and user experience. Limited budget made this project challenging and exciting, forcing to cut off all unnecessary features and concentrate on simple and exceptional customer experience.
I combined responsibilities of project manager, informational architect, art director and graphic designer working on this side project. New Embrace Health web site is created on modified WordPress theme. Every service is color coded and has icon associated with it. This clear differentiation between services is consistent through all pages of the website. Homepage has a list of most common conditions and injuries that can be treated with one or a combination of services. Icons underneath provide a quick clue to the services that are helpful in treatment.
Content created specifically for this web site explain the nature of condition and how listed services are beneficial in treatment. Service pages have lists of frequently asked questions and providers with brief bio. Potential customers can see the cozy atmosphere and clean, modern, freshly remodeled interior in the virtual tour gallery. Web site is not using any stock photos, all interior and photo shots were created during custom photo session.